Article Marketing - an important lesson to learn

There are many methods of driving traffic to your website but one of the simplest methods is Article Marketing. This method generates not only back links to your website, but if done properly can create awareness with the reader and even elevate the writer to the status of an expert. It can also generate traffic from the search engine results for one of your keywords.

There are a hatful of tools and software available on the Internet which are meant to make the creation of an article as simple as possible. Do not get the misconception that you just plug in a few words here or there and out pops the perfect article. The bulk of these software systems take an existing article and will modify words within it with synonyms (words of a similar meaning). Plagiarism is a dirty word and this sort of adjustment is plagiarism in disguise, so be very careful.

Some common mistakes that are made by many writers when setting up to market an article are outlined below:

1 - Ensuring that the article reads smoothly from the start to the finish.

Before starting to write an article it is very important to have an outline plan of what the article will include. After deciding on the subject of the article the plan needs a few lines of introduction, followed by your discussion on the subject in hand, then finished off with a conclusion. There can be as many steps as you think needed in the plan, but the main focus should be on flowing smoothly through each step from the introduction to the conclusion.

2 - Forgetting the reason that you are writing the article.

You are writing this article for an audience to read. The idea is to keep them enthralled with your words that they actually get to the end of the article and to the all important resource box. To keep your reader's attention requires quality and interesting content, as well as the need for the article to flow smoothly. You must never lose sight of this priority when writing an article - your reader is your target not the search engines.

3 - Not taking advantage of the promotional opportunity available.

Not only the resource box link will bring visitors. Placing keywords within the article in strategic places will afford you a better chance of getting search engine traffic. Since the article directories in general do not allow anchor text links, or links of any kind within the article itself, that keyword placement is very important.

4 - Publishing content that does not help your readers.

If you are thinking that all the article is intended for is to generate visitors to your website through the resource box link without any thought of the subject matter - think again. The article needs to have a subject relevant to your business theme. Writing about horses with a link back to your dog grooming website isn't going to work. Not all article directories are going to accept your content automatically. Oftentimes, they have some guidelines and specifications on the articles that they are accepting.

When writing articles to utilize the Article Marketing method of promotion it is important to remember why the article is being written and to ensure that the objectives of each part are followed. Keywords need to be included within the text of the article to increase search engine visibility while the content needs to keep the interest of the audience through to the resource box, with enough interest generated to click on the link for more information.

Derek Jones - helping online businesses get started as well as growing existing businesses into successful entities. For more information why not sign up for our free weekly newsletter at: http://www.newbieshelp.com/Adtrakz/go.php?c=adartmar

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Understanding Mp4 Players

Mp3 audio format became available back in 1993. Shortly after it became the standard internet audio format, and it is still very much used world wide. Recently another format has been introduced, the mp4 audio-video format which allows video capability, so that users can watch movies, TV shows, music videos along with mp3 songs.

As the industry of mp4 player devices evolved, more features such as fm tuner, voice recorder, email, internet browser capability and others were added to mp4 devices, making them a desired product among electronic users.

Differences between mp4 and mp3 format, relies basically that mp4 devices holds both audio and video files. As for the mp3 it only holds the audio type file. So, one could think of mp4 as being the next step in this evolution file format that started with mp3.

Due to the capability of delivering audio and video at the same time, mp4 devices can offer a wide range of interesting features, such as web browsing, email, instant messaging, video and music download, bluetooth wireless technology, digital camera and others. Also game capability and multiple language options are features that made mp4 devices so popular. Other features, such as voice recording, enabled mp4 devices to be used for professional purposes, besides entertainment.

Another important mp4 feature is the storage capacity, that can start from 256 mega bites up to 40, 60 and up giga bites. Usually a small hard disk unit is used to hold several giga bites of data. For smaller storages, an internal electronic flash memory may be used.

As a music player device, mp4 may offer a 7-band equalizer which will allow the user to change the sound category according to the music style. These sound categories are Pop, Jazz, Rock, Soft, Classic and DBB. Also mp4 player device will support various format files such as Mp3, AMV, ASF, WAV, WMA, WMV and others. As far as the supporting video formats are concerned this device proves to be able to convert file in the AVI, MPEG, Windows media format into the AMV thru the use of software.

Since mp4 devices is compact, it is safe to say that its small size, light weight and good user interface menu, make this device portable, easy to control and access no matter where one can be.

As mp4 format became more popular, several internet audio-video download sites started to offer services, so that mp4 users can download their favorite music or video at affordable prices. There are sites that offer music file download for only 99 cents each, and one has to only pick his favorite song, not the entire album.

Also available in these internet sites are files called Podcasts, which includes information programs, news broadcasts, comedy and entertainment programs. Podcasting is quickly becoming a buzz word among the techie crowd. So what is podcasting, anyway? Podcasting is online audio and video content that is delivered via an RSS feed. Although Podcasting is new, it should become a mainstream communication medium in the near future.

Being basically a container, mp4 player devices are able to provide multimedia solutions with its audio-video file format. Because of that mp4 players became very popular and as it becomes more sophisticated with new features being added in new models, people become more eager to own these device players. After all most electronic consumers do have a wish to keep up with modern time.

This article is under GNU FDL license and can be distributed without any previous authorization from the author. However the authors name and all the URLs (links) mentioned in the article and biography must be kept.

Roberto Sedycias works as IT consultant for http://www.polomercantil.com.br

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